Suvarsha
User Research
To kick off the product development process, I conducted 15 user interviews, encompassing a diverse range of participants including first-time users and hydroponic system owners, such as studios with their own setups.
Synthesis
After synthesizing all the insights gathered from the interviews, I grouped them into four overarching meta-insights. Subsequently, I transformed these meta insights into actionable "How Might We" statements.
Based on the four "How Might We" statements, I focused on Meta Insight 2 for further ideation. Keeping this insight in mind, I crafted four distinct low-fidelity prototypes. Engaging my users, I solicited their feedback and asked them to vote on the idea they found most resonant and practical.
Key Insights
MSCW Framework
Branding
Final Prototype
Plant Catalog
Next Steps